Mivi has expanded its true wireless stereo (TWS) lineup with the launch of the Mivi AI Buds in India, following their debut earlier this April. Designed and developed entirely in India, these earbuds offer a screen-free, natural conversational experience that redefines user interaction with AI technology.
Mivi AI
The company said Mivi AI is designed to act like a human friend rather than a typical assistant. It remembers your preferences and learns from every conversation to provide personal, thoughtful replies.
Supporting eight Indian languages—Tamil, Malayalam, Marathi, Hindi, Telugu, Bengali, Gujarati, and Kannada—Mivi AI lets users chat naturally about everything from job advice to cooking.
Mivi says its AI, trained on thousands of Indian voice samples across accents and dialects, delivers precise responses with custom firmware that balances real-time interaction and battery life.
Expert Avatars for Specialized Assistance
Mivi AI includes special avatars focused on different expert areas to help users:
- Guru Avatar: Provides clear and simple explanations on topics ranging from space to history.
- Interviewer Avatar: Helps improve interview skills by testing knowledge and giving constructive feedback.
- Chef Avatar: Guides users through cooking steps in real-time, including ingredient suggestions.
- Wellness Coach Avatar: Offers supportive, calm responses to emotional needs without judgment.
- News Reporter Avatar: Delivers personalized news updates covering sports, world events, and more.
Seamless Voice Interaction and App Integration
With the wake word “Hi Mivi”, users (currently on Android devices only) can start rich, contextual conversations that go beyond basic commands. The Mivi AI App, available on the Google Play Store and soon on iOS, facilitates first-time pairing, sound customization, and interaction management, giving users full control over their AI experience.
Mivi AI Buds
Marketed as “Buds with Brains,” the earbuds have a metallic unibody design inspired by an hourglass, offering comfortable use all day.
Audio highlights include Mivi’s proprietary 3D Soundstage technology for clear, immersive sound. The earbuds support Bluetooth v5.4, Spatial Audio, LDAC, and Hi-Res Audio for a premium listening experience.
For noise management, the AI Buds offer up to 35dB Active Noise Cancellation (ANC) and Quad Mic ANC to ensure clear voice calls. Battery life extends to 40 hours combined playback, with fast charging via USB Type-C.
Quick Specs – Mivi AI Buds
- AI Assistant: Mivi AI with Avatars (Android only)
- Languages: Hindi, Tamil, Telugu, Bengali, Marathi, Kannada, Malayalam, Gujarati
- Audio: 3D Soundstage, LDAC, Hi-Res Audio, Spatial Audio
- Noise Cancellation: 35dB ANC, Quad Mic ENC
- Battery Life: Up to 40 hours (with case)
- Charging: USB Type-C
- Design: Hourglass-shaped metallic finish
- Bluetooth: v5.4
- App Support: Mivi AI App (Android only)
Pricing and Availability
The Mivi AI Buds are priced at Rs. 6,999 and come in Gold, Black, Silver, and Bronze. They are available for pre-booking on Mivi’s official website and will be exclusively sold on Flipkart starting 4th July 2025. The earbuds come with a 1-year warranty.
Speaking about the launch, Co-founder and CMO Midhula Devabhaktuni said,
With Mivi AI, we’re not just introducing a product—we’re shaping the future of human-AI interaction. This is India’s defining AI moment. A world-class innovation, developed in India for the global stage. Our AI Buds aren’t just intelligent—they’re intuitive, empathetic, and human-like.
This marks more than a product launch; it’s the start of a new way to connect. We’re proud to lead this charge. With ₹2,000 crores invested in AI development nationwide, Mivi’s innovation puts India firmly on the map as a key player in the global AI race—not merely as a consumer, but as a creator of cutting-edge technologies.