Meta has introduced advanced generative AI features tailored for advertisers, aiming to support businesses in their growth endeavors. These features offer comprehensive image and text generation capabilities to aid advertisers at every stage of their journey.
Generative AI: Image Generation
Businesses can now leverage Meta’s generative AI to create diverse variations of images, complete with text overlays. This includes the ability to generate alternative backgrounds and adjust image elements to suit various settings.
For instance, a coffee brand can showcase its product in different environments, from serene farms to vibrant cafes.
Moreover, businesses can choose from a selection of popular fonts for text overlays and seamlessly adapt images to different aspect ratios across platforms like Instagram and Facebook.
Availability: The image generation feature is currently rolling out and will soon include text prompts for enhanced customization.
Generative AI: Text Generation
Meta’s text generation feature provides variations for ad headlines and primary text, aiming to reflect brands’ voices and tones.
Through ongoing testing, Meta seeks to tailor text suggestions based on previous campaigns and input, aligning with advertiser preferences for diverse and brand-aligned content.
These features will be powered by Meta Llama 3, promising enhanced capabilities and improved ad performance.
Availability: The updated text generation features are being gradually introduced and are expected to be globally available by year-end.
Centralizing Generative AI Features under Advantage+ Creative
The updated generative AI features, alongside existing creative enhancements, will be accessible in Ads Manager through Advantage+ creative.
By consolidating these features in one platform, businesses can leverage automation and generative AI simultaneously, resulting in quicker ad creation and improved performance.
In addition to generative AI tools, Meta has also refreshed several Meta Advantage products:
- Advantage+ Creative Optimizations: Optimizes video ads for Reels or mobile Facebook and Instagram apps with a 9:16 aspect ratio, supporting visual touch-ups.
- Advantage+ Catalog Ads: Provides product recommendations based on interests, now allowing advertisers to use videos alongside static images for more engaging product information.
- Advantage+ Creative with Advantage+ Catalog Ads: Enables advertisers to upload a “hero” image or video in the center of their catalog ad, dynamically showcasing products to drive performance.
Meta Verified for Businesses
Meta has expanded its Meta Verified subscription toolkit test for businesses on Facebook and Instagram.
Initially tested in Australia, New Zealand, and Canada, the test now includes Argentina, Mexico, Chile, Peru, France, and Italy, with WhatsApp to follow.
The toolkit offers various subscription plans tailored to different business needs, providing core benefits like a verified badge, account support, and impersonation monitoring.
Meta continues to explore additional benefits to help businesses build credibility and grow their brand, with safety measures in place throughout the verification process.