Instagram has announced that it is testing a new “AI creator” label for accounts that frequently use AI-generated content, allowing creators to clearly identify their profiles and improve transparency around AI-assisted posts.
The feature expands on Instagram’s existing “AI info” labels, which can be added by users when posting AI content and are also automatically applied when AI-generated or AI-assisted material is detected.
Where the AI Creator label appears
When enabled, the “AI creator” label will appear on:
- Profile bio
- Below the username on Feed posts and Reels
- Across Feed, Reels, and Explore
If both labels apply, Instagram shows the “AI info” label on the content instead of the account-level “AI creator” label.
How to add the label
Creators can enable it manually:
- Go to Instagram profile
- Tap Edit profile
- Turn on the AI creator toggle
Once enabled, the label is automatically applied across the profile and content.
Reach and distribution
Instagram says the label will not affect how content is ranked, distributed, or recommended on the platform. It is intended purely to add transparency about the use of AI in content creation.
Availability
The feature is currently in testing, so not all users have access yet. Instagram plans to expand availability gradually in the coming weeks.