Adobe has announced an update to its Firefly platform with the introduction of Firefly AI Assistant, powered by a creative agent. The update also brings new video and image editing features and expands support for third-party AI models.
Firefly is positioned as an all-in-one creative AI studio, where users can create content across Adobe’s ecosystem using a unified interface. The assistant allows users to describe the outcome they want, while it orchestrates and executes complex, multi-step workflows across applications.
Firefly AI Assistant
Firefly AI Assistant introduces a conversational interface within the Firefly app that enables users to describe desired outcomes in natural language. The assistant then orchestrates and executes multi-step workflows across Adobe apps including Photoshop, Premiere Pro, Illustrator, Lightroom, Express, and Firefly.
Adobe describes this as a shift to agentic creativity, where users provide the vision, judgment, and creative direction, while the assistant handles execution. It supports both quick task initiation for general users and more complex workflows for professional use cases, while reducing manual steps involved in multi-app processes.
Key features
- Unified conversational workflow: Surfaces results while maintaining context, progress, and decisions across sessions, with continuity into individual Adobe apps without restarting
- AI-supported interaction: Provides contextual prompts, surfaces decisions, and allows manual control at any stage
- Creative Skills system: Includes pre-built workflows such as portrait retouching and multi-platform content generation, with support for custom workflows executed from a single prompt
- Personalization: Adapts to user preferences including tools, workflows, and styles over time
- Asset awareness: Understands images, videos, designs, and brand assets for context-based actions
- Frame.io workflow integration: Supports organizing and sharing work, collecting feedback, interpreting responses, and applying edits automatically
- Third-party AI compatibility: Extends workflows to leading external AI models including Anthropic Claude
New Video and Image Editing Capabilities
Adobe has introduced updates to its multi-track Firefly Video Editor and image editing tools.
Video Editor updates
- Enhance Speech: Dialogue cleanup feature from Premiere Pro and Adobe Podcast
- Audio controls: Reduce noise and reverb, and balance speech, music, and ambient sound
- Color adjustments: Fine-tune exposure, contrast, saturation, temperature, and other elements with sliders that control intensity, along with one-click looks
- Adobe Stock integration: Access over 800 million licensed assets including video, images, audio, and sound effects
Image editing features
- Precision Flow: Generates multiple variations from a single prompt, with a slider to explore outputs from subtle to major changes
- AI Markup: Enables direct editing using brush tools, shapes, or references to place objects or refine elements
Expanded Partner Models in Adobe Firefly
Firefly supports more than 30 AI models.
New additions include:
- Kling 3.0: Supports fast video generation with smart storyboarding and audio-visual sync
- Kling 3.0 Omni: Adds control over shot duration, camera angles, character movement, and consistency across multi-shot sequences
Other supported models include:
- Google Nano Banana 2
- Google Veo 3.1
- Runway Gen-4.5
- Luma AI Ray3.14
- Black Forest Labs FLUX.2 Pro
- ElevenLabs Multilingual v2
- Topaz Astra
Adobe also continues to offer its commercially safe Firefly models.
Pricing and Availability
- Firefly AI Assistant will be available in public beta in the coming weeks
- New video and image editing features are available now for Firefly plan users
- Access to additional AI models is available starting today
Speaking on the launch, David Wadhwani, President, Creativity & Productivity Business, Adobe, said:
Adobe is driving the shift into a new era of agentic creativity, where you guide how your work takes shape and your perspective, voice and taste become the most powerful creative tools. Adobe Firefly stands as a category of its own, with advanced models, powerful tools and now, a fundamentally new way of creating that brings the combined power and precision of all our creative apps into one place.