xAI has launched Grok Imagine 1.0, a major update to its AI video generation platform. The company says the new release improves video quality, cost efficiency, and latency, while enabling faster iteration for creative and developer workflows. xAI also stated that Grok Imagine generated 1.245 billion videos in the past 30 days.
Grok Imagine 1.0
Grok Imagine 1.0 supports video generation of up to 10 seconds at 720p resolution, along with improved audio output. The model enables video creation from text prompts or static images, with enhanced motion handling, object interaction, and visual continuity across scenes.
Grok Imagine API
Alongside the model launch, xAI has rolled out the Grok Imagine API, a unified set of APIs designed for end-to-end creative workflows. The API combines video-audio generation with video editing capabilities, allowing users to generate new content or refine existing sequences within a single workflow.
The API supports creation from text prompts, image inputs, or refinement of complex cinematic sequences.
Features
Video generation
- Text-to-video and image-to-video conversion
- Cinematic motion with realistic object interaction
- Visual continuity across frames
- Support for portrait, landscape, and platform-ready aspect ratios
- Flexible clip lengths
Video editing
- Add, remove, or swap objects with precision
- Scene transformations including sunlight, fog, winter, or sunset
- Color and object control for detailed edits
- Character animation using user-provided performance
- Restyling existing footage
- Converting sketches and line drawings into animated visuals
Performance
- Optimized latency, concurrency, and cost
- Native video-audio generation aligned with current industry benchmarks
Use cases
xAI says Grok Imagine is designed for:
- Creators and influencers
- Educators and designers
- Creative and marketing teams
- Enterprise video workflows
- General users looking to turn ideas into video content
Availability
The Grok Imagine API is available through partner platforms, alongside their own APIs. xAI is offering SDKs, tutorials, and a hosted console for visual creation and experimentation. You can try Grok Imagine at: http://grok.com/imagine