Gaana has announced its partnership with The Orchard,music film and video distribution company. As a result of the collaboration, Gaana has expanded its catalouge with more than 7 million indie songs taking the total catalogue size to a whopping 10 million songs.
The Orchard operates in more than 25 global markets and works with range of artists from legendary Rockers Toto, Metal gods Slayer and rising Indie duo Say Lou Lou including, popular Indian indie acts include Raghu Dixit, Soulmate, Dhruv Ghanekar and Blackstratblues. Gaana claims to have more than 15 million downloads and over 12 million registered users.
“Our focus is to create best music experiences for its users and we are focused on bringing the widest selection of Songs from India and International markets for our consumers. The Orchard is an important partnership for us, and we believe the consumers would love it.”
said Pawan Agarwal, Business Head, Gaana.com in a statement.
“We’re excited to be working with Gaana as it grows its presence in India. Bringing our quality catalogue to local listeners and extending our labels’ brands in the region is the perfect representation of what we’re about: using technology and relationships to bring music to engaged consumers wherever they are in the world.”
said Brad Navin, CEO of The Orchard.