Instagram is said to be testing new creator-specific accounts that will give users specialized tools. The “creator account” is meant for the traditional talent, digital influencers, and artists on the platform. These tools include growth insights such as data around follows and unfollows; direct messaging tools that allow users to filter notes from.
The new features are being tested with a small beta group before they roll out to the wider community next year. Ashley Yuki, an Instagram product manager said that ” creators are an important part of our community. We want to make sure that Instagram is the best place, and the easiest place, to build fan communities and also build personal brands.”
Until the introduction of these creator accounts, these creators didn’t have a customized Instagram experience. Now the inclusion of such features aims to create the space that is tailored where it can now start to specialize the experience for the needs of creators.
The new growth insights will give creators weekly and daily data around how their follower count has changed. The feature, which works across the feed, Stories, and IGTV, will also show creators what content they created so that they can understand what may have caused the spike in new followers, or any change. the direct messaging tools will allow creators to filter their messages by read, unread and flagged messages. They can also sort their pending requests by relevance or time to make sure they don’t miss important requests. The flexible contact and category labels will allow creators to remove the ability to click to call or email.