It would be fair to say that Xiaomi has become a favorite amongst the Indian audience over the last three years. Today, the company is amongst the largest smartphone players in the country and enjoys a 23.5 percent market share. Over the last year. Since 2015, the company has made massive strides towards manufacturing their smartphones in India. Owing to the existing tax structures, it has allowed the company to reduce pricing drastically which has been instrumental in their onslaught against the likes of Micromax and Intex. The company is known to have razor-thin margins on their smartphones which makes their accessory line up all the more important to drive bottom lines. With the launch of the new production facility in Noida in collaboration with Hipad, the company is no longer dependent on the import model which will have massive ramifications on price competitiveness and capacity. Continue reading “In Pictures: Xiaomi India’s Power Bank Plant in Noida”
