In the wake of growing mobile VAS (value added services) market in India, Airtel has launched a range of mobile commerce solutions in India. For this Airtel has partnered with companies like HDFC Bank, ICICI Bank, SBI, Corporation Bank, VISA and mChek.

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With mobile VAS gaining pace in India, Nokia doesn’t want to be left behind. Nokia is launching its OVI services as a part of its initiative to come up with value added services for the Indian mobile phone users. Nokia will be focusing on the three main things, which are a hit with all Indians, [...]

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India’s runaway success in mobile telephony has contributed to value-added services (VAS) for mobile and Internet emerging as the biggest investment focus for venture capitalists, with investments expected to double to $500 million this year.

India is now among the top three markets for mobile and Internet VAS along with the US and China.
There are about [...]

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As of now it is extremely tedious to upgrade the VAS content on your mobile phone via the Internet. Upgrading your cell phone in an instant is now possible as you shop in a mall, sip your favourite drink, or just walk into a mobile kiosk. With the growing retail wave, VAS providers can wipe [...]

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The opportunities for VAS services are growing in India. Reliance Communication recently sponsored a seminar called “Opportunities for mobile VAS in Rural India.” The 4 participants in this seminar represented telecom service providers and rural application providers.

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