Nokia is in cost-cutting mode right now. After announcing closure of its London Flagship store Nokia USA has announced closure of its New York and Chicago flagship stores. This is sad news because I visited the London store only recently and the Chicago store last year. But in USA everything is so expensive in stores an most consumers prefer to order online. The prices of phones in the store were somewhat expensive. And this is a good move if this money is invested elsewhere
Here is an official statement
The Flagship stores, opened in 2006 in the U.S., were conceived to inspire and educate consumers to the benefits of mobility through an innovative retail experience, and broaden the appeal of the Nokia brand.
The decision to close the two Nokia Flagship Stores in the U.S., located in New York City and Chicago, was made to create clear alignment with our local market strategy and in addition, as part of a global realignment of Nokia’s retail strategy.
Nokia remains committed to providing the best consumer and retail experience around the world – the Flagship Stores are only part of Nokia’s retail experience and marketplace strategy. Nokia’s retail strategy includes retail and operator partners and their more than 600,000 retail outlets globally. All of these customer outlets will remain essential to Nokia’s ongoing success and continue to be a primary sales channels in the future.
via NokiaBlog and NokiaExperts