Samsung touch screen mobile phone has now crossed the 50 million mark globally in sales this month, which make it one of the competitors to watch out for, in this fast-growing touchscreen market segment.
Samsung has sold approximately around 40 million touchscreen devices this year through November end, compared to around 10 million in the year 2008. The growth in sales of this phone also shows the rapid adoption of touch screen phones by all the consumers who enjoy its intuitive user interface, powerful multimedia features and sleek designs.
Samsung also expects that it will easily surpass its 2009 sales target of 200 million mobile phones, with touchscreens accounting for around 20% of the total mobiles sold as compared to 5% in 2008.
Samsung Star (model: S5230), a robust multimedia mobile introduced this May, went on to become Samsung’s fastest selling mobile, surpassing the 10 million mark within 6 months of its launch. Other devices in this category i.e the F480, Samsung Corby etc have also done well recording sales of 9 million units (since May 2008), and 3 million units (since September 2009) respectively.
JK Shin, Executive Vice President and Head of Samsung Electronics’ Mobile Communications Division, Samsung Electronics. said “We’ve seen remarkable growth in full touch screen mobiles this year as consumers increasingly enjoy the user experience and convenience that these devices put at their finger tips”.
He also added that “Samsung’s ability to deliver devices that appeal to a broad demographic of users has enabled us to accelerate the evolution toward full touch mobiles as mainstream devices. Samsung will continue to expand the global full touch phone market by introducing phones tailored to individual regions and user requirement with stylish designs, intuitive UIs and cutting edge features”.
Samsung Mobiles have recorded its largest sale of touchscreen devices in Europe with 19 million units, followed by USA (6.3 million), China (3.4 million) and then South Korea (3.0 million).
And in the South Korean market, Samsung has led the way towards touchscreen devices featuring “haptic” feedback like the W850 or W8500 or even the W8550, selling around 4.4 million units since the introduction of haptic devices in March 2008.