Samsung tops Apple in a new customer satisfaction survey

Samsung has finally topped Apple in a customer satisfaction survey. The new customer survey conducted by American Customer Satisfaction Index is first of its kind with the survey containing individual smartphones.

ACSI Smart Study

According to the ACSI survey, Samsung comes out on top with its yesteryear stars – Galaxy S3 and Galaxy Note 2. Both the phones scored 84 on a scale of 100 and are placed first. The next device in the list is Apple’s iPhone 5 which has secured a rating of 82. The list did not include Samsung’s current flagship – Galaxy S4 as the survey was conducted before the Galaxy S4 was launched. The list has iPhone 4S and iPhone 4 in 4th and 5th places respectively with scores of 82 and 81. The rest of the list includes – Droid Razr Maxx HD with 80, Samsung Galaxy SII with 78, Droid Razr with 77, Blackberry Bold with 67 and Blackberry Curve with 64.

This is the first time that Samsung is ahead of Apple in a customer survey, and Apple could consider it as a bad sign. Even more disturbing news for Apple is that their customers find little difference between their iPhone 5, iPhone 4S or iPhone 4 variants. The iPhone 5 and iPhone 4S have the same score of 82 while iPhone 4 is just 1 short than the two at 81. Whereas, Samsung’s Galaxy S3 at 84 is well ahead of its predecessor – Galaxy S2 at 77. It is weird to note that HTC does not feature in the top ten, probably explains the US market’s flooding of Samsung devices.

Source Forbes

Report contributed by Monish

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Author: Bharadwaj Chandramouli

Bharadwaj is obsessed with technology and is a self taught designer who covers news, writes features, reviews, loves to take photos and produces videos. He is currently using a review unit. You can follow him on Twitter @bharadc23 and on Google+