Youku Tudou, China’s leading online video giant and Qualcomm Incorporated has partnered to announce a collaboration on H.265 technology that would offer Youku viewers high quality video content on Qualcomm Snapdragon processor powered devices. The H.265, also known as High Efficiency Video Coding was approved by ITU-VCEG (Video coding experts group) earlier this year. This offers compression efficiency of up to 40% compared to current video compression technology H.264. This also provides high quality video at the same time.
Regarding the partnership, Qualcomm’s Chief Marketing Officer, Anand Chandrasekher said
As the consumer appetite for rich multimedia mobile experiences began to grow, Qualcomm Technologies committed to driving the H.265 industry standard forward and integrating this technology into Snapdragon processors to enable an elite consumer experience. Snapdragon is the industry’s most advanced all-in-one mobile processor that offers a no compromise user experience across smartphones, tablets and other mobile computing devices. We are pleased to collaborate with Youku Tudou, China’s top video platform, to further build Snapdragon brand awareness and drive H.265 technology applications to further engage this new wave of tech-savvy consumers.
This is definitely a great news for the Chinese users using Youku on their mobile devices.