GSMA unveils the Mobile World Centre in Barcelona
GSMA awarded the prestigious “Mobile World Capital” title to the city of Barcelona in July 2011 and then started the idea of a Mobile World Centre which, according to the GSMA “offers a year-round, state-of-the-art exhibition showroom where citizens can learn about and experience first-hand how mobile is enhancing people’s lives.” Barcelona being the city that hosts the Mobile World Congress with much fanfare, kind of deserves the Mobile World Centre too, making the go to place for the Mobile World Centre.
The Mobile World centre was opened on February 14th, Thursday at Placa Catalunya. Speaking at the ceremony, GSMA Director General Anne Bouverot said –
We’re very excited to have achieved this important milestone, driven by a very close collaboration between government authorities and companies across the private sector. W e congratulate the Mobile World Capital Barcelona and Telefónica for their strong partnership in making this a reality. We also applaud the creativity of all those who have worked tirelessly since July 2011 when the GSMA awarded Barcelona the title of Mobile World Capital, leading to the creation of the Mobile World Centre.
According to the GSMA, the Mobile World Centre will offer a range of activities and programmes, combining content exhibitions, educational programmes and retail activities and bringing together a wide variety of audiences, including schools, start-ups, entrepreneurs and established companies, as well as celebrities and experts in cultural areas such as music, art, cuisine, among others.
This announcement falls right in tandem with the GSMA Mobile World Congress that is slated to happen at the Fira Gran Via between the 25th and the 28th of February. FoneArena will be at the MWC 2013 for extensive coverage of the event, stay tuned and follow all things MWC here – MWC2013 Coverage.