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Airtel launches Apna Chaupal IVR-based VAS portal aimed at rural customers

on February 4, 2013 – 4:35 pmNo Comment


Airtel has launched Apna Chaupal, a new IVR-based Value Added Service (VAS) management solution aimed at customers in rural and semi-urban market. It is first-of-its kind voice based one stop solution portal for value added services. The new service would let Airtel mobile customers easily browse and subscribe from range of value added services with just a simple voice call.

This provides information in several regional languages such as Hindi, Rajasthani,  Marathi, Gujarati,  Marwari,  Punjabi, Haryanvi, Bengali, Oriya, Tamil, Kannada, Malayalam  Telugu and Assamese. It offers customers updates on key day-to-day activities including agriculture, devotion, job updates, entertainment, education and health.

This offers access to informative services like learning agricultural techniques, receive instant updates on Mandi rates and Government jobs, listen to Live Aarti from popular religious shrines, access entertainment services like Hello Tunes, Comedy FM and radio, receive ball-by-ball updates on cricket matches, learn English, seek career counselling and much more.

IVR calls to 58080 is toll free, but customers would be charged respective subscription rates for the packs subscribed.

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Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He is currently using the Motorola Moto G. You can follow him on Twitter @ssrivatsan and on Google+