Apple Airs “Do Not Disturb” ad

Apple released a new television ad featuring iOS 6′s “Do Not Disturb” feature. Professional tennis players Serena and Venus Williams are shown playing ping-pong against the narrator in a dream:

Ever had a really cool dream? I’m having one right now. I don’t want to be disturbed. And I won’t because before I went to sleep, I set this. Now my iPhone knows not to ring unless its important. Cause disturbing this would just be… Wrong.