Samsung today set up its first ‘Mobile Brand Store’ in New Delhi , India. Located in the popular Select City Mall , the store is spread over 1600 sq. ft. of retail space.
Samsung’s entire range of devices spread across price points from Rs.7350 to Rs 38,250 can be found at the store. The Mobile Brand Store will allow users to get a feel for the device and its features before having to purchase it.
The Store was inaugurated on site by Mr. B.D. Park, President and CEO, South West Asia, Samsung Electronics and Managing Director, Samsung India Electronics Ltd.; Mr. Ranjit Yadav, Country Head, Samsung Mobile & IT; Mr. H. C. Ryu, Vice President, West Asia Sales & Marketing, Samsung Electronics and leading film actor Shazahn Padamsee.
Accessories and Samsung specific services like ‘All Share’ have been given their own sections in the store allowing users to try them out first hand. In addition the Samsung Mobile Brand Store features a large video wall and attractive displays creating an engaging shopping environment. To elevate the store experience and engage the consumers in a fun way, a caricature artist will be based at the store and consumers can get their caricatures made on the Samsung GALAXY Note.
Located right opposite the Nokia store , the Samsung Mobile Brand Store comes hot on the heels of the launch of the first BlackBerry experience zone in Delhi. The race to provide a better buying experience is definitely something which the consumers will appreciate.