Nokia launches unique Music Theatre initiative in India, unveils the first Music Theatre album
Nokia has unveiled Nokia Music Theatre, a new premier platform for discovering and nurturing musical talent from the grassroots and providing them with an opportunity to showcase their talent in partnership with The Peninsula Studios. They have also launched the first Nokia Music Theatre album.
Nokia Music Theatre aims to provide a 360-degree support to talented musicians across the country transcending boundaries of languages, genres and musical forms. The project was successfully piloted in Rajasthan in 2010 where 17 artistes were handpicked from small towns and villages across the state from 700 diverse musicians representing an array of alternative genres of music.
The finalists have also launched first music album – Asha – discovery of the Peninsula under the banner of Nokia Music Theatre published by Universal Music. The album is also available for download on the Nokia Music Store.
After implementing it successfully in Rajasthan, the Music Theater will pick new talents in Uttar Pradesh in the Autumn of 2012.