The Vodafone ZooZoos Win PETA Award
You must have heard about Vodafone Zoozoos that’s creating a buzz across the blogosphere. And, presently, it is not only the bloggers talking about the Zoozoo ads.
If you are a Zoozoo fan, then you will be happy to know that the Zoozoo Ads have won the PETA award (People for Ethical Treatment for Animals).
An article in The Hindu states:
The awards are given to businesses that take advantage of humane alternatives to the use of real animals in their advertisements, PETA said in a press release here
Well, by now you must have understood that this award is usually given to business houses promoting to save lives of Animals. I think, in future, many more companies will clone the Vodafone Zoozoo ads.
Its interesting to see why Vodafone (formerly Hutch ) got an award . Is it because they replaced the dog – pug with ZooZoo ?