Tata DOCOMO launches Route Finder – Innovative VAS to get driving directions


Tata DOCOMO has launched a new Value Added Service (VAS) called Route Finder. This lets you find the route by providing turn by turn directions to a particular destination via SMS. This also provides the route on the map if your phone is WAP enabled.

The Route Finder lets you find routes for places like Restaurants, Schools, Movie theaters, Malls and more. To find a route, you just need to type the destination address and an SMS to 533331, and your current location would automatically be detected via cellular triangulation.

After sending the SMS you will get the turn by turn direction to your destination via an SMS (limited to 7 SMS / 1000 characters) or a WAP link (valid for 7 days) if you own a WAP enabled device, that shows the route in a map. SMS to 533331 that costs Rs 5 per message (charges would not be deducted if there is an invalid response).

The Route Finder is now available in selected cites in Gujarat, Haryana, Kolkata, Maharashtra, Madhya Pradesh, Mumbai, Punjab, Rajasthan and UP West, which would be expanded to other states in coming months.

There is also a complementary offer, that lets you request the direction for the second time free of cost.


Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram