Disney and Apalya sign deal to bring Mickey Mouse and company to your Phone via Mobile TV
You can soon watch Disney TV along with your kids on your mobile phone. Disney has signed a deal with ApalyaTV to bring the channel to most leading mobile operators in India including Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Tata Docomo and Tata Indicom
Disney Channel Mobile TV to be available over all leading mobile networks via deal with Apalya TV
MUMBAI: Disney Channel’s popular shows for kids and families will now be
available to them on their mobile and data card service anywhere, anytime beginning
October 27, 2010. The channel has entered a deal with Apalya TV — India’s largest
content aggregator for mobile TV services.
This is the first time that Disney Channel’s long form content will be available to
mobile and data card users across India. Apalya TV services are available over all
leading mobile networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance,
Docomo, Tata Indicom, Tata Photon Plus, Virgin VFlash, Reliance Net Connect etc.
Kids and families will be able to view all their favorite Disney Channel shows such
as Phineas and Ferb, Kya Mast Hai Life, Ishaan, The Suite Life on Deck, Wizards of
Waverly Place and Mickey Mouse Clubhouse on their mobile handsets or through their
data card connection.
Raju Venkataraman, General Manager, Disney Media Distribution India said,
“Disney Channel Mobile TV is an exciting way to leverage technology and create an
additional touch point, bringing kids and families closer to our universally popular
stories in one of the largest and fastest growing mobile markets in the world. With
Telecom players set to launch 3G services in India, mobile video streaming services
promise to only get bigger and more popular in the coming years.”
Commenting on the initiative, Vamshi Reddy, Founder, Apalya TV, said, “We at
Aplaya are focused on bringing the best of TV content to the mobile. Our partnership
with the Disney brand will help us move closer to this vision. The channel is a favourite
with children and families across India. With Disney’s content going live on Apalya TV, I
am sure we will see more popularity and bigger audiences.”
Any consumer with a GPRS connection can download the mobile TV application of
his/her operator from the mobile-enabled WAP sites of their respective service
providers and will get Disney Channel as a part of basic bouquet. Disney Channel is
also available as a standalone premium channel on the mobile TV service of various
mobile and data card operators.