Its raining games at the iPhone Application Store.
BMW Mini’s financial arm has launched “Mini Liquid Assets,” a mobile game available for download at no charge from the iTunes App store.
“Mini Liquid Assets” is an interactive game modelled after the traditional encased water jet games, infused with the Mini brand and intuitive controls that take advantage of the iPhone and iPod touch user interface. BMW’s Mini hopes to increase brand awareness among Apple’s coveted demographic using the application.
Manipulating the face buttons on either side of the screen, players use streams of water—accompanied by bubble sound effects and music—to avoid obstacles and guide their precious coins into the safety and comfort of their beloved Minis.
Compatible with any iPhone or iPod touch with operating system version 2.0, the application was designed by Nickel Fish Design LLC.
“We want to make financing fun, and with Mini, it’s only natural to capture the brand spirit and bring it alive in a game format,” said Tom Stepanchak, general manager of marketing for Mini Financial Services, Woodcliff Lake, NJ.
“Our branding is there but it’s very subtle,” Stepanchak said. “We don’t need to force-feed the audience a message. Our goal is to create compelling content that will pull in consumers.