okia and 3 Scandinavia are trialling Nokia Push to talk over Cellular (PoC) service in the Swedish market. With push to talk, people can use their mobile phones like walkie-talkies, communicating with a selected group or with individuals at the push of a button
NOKIA PRESS RELEASE November 28, 2005
Nokia and 3 Scandinavia work together on 3G push to talk
Espoo, Finland – Nokia and 3 Scandinavia are trialling Nokia Push to talk over Cellular (PoC) service in the Swedish market. With push to talk, people can use their mobile phones like walkie-talkies, communicating with a selected group or with individuals at the push of a button. The trial is initially targeted to business users, but private and business users alike can benefit from this simple, direct communication.
To ensure the success of the trial in 3 Scandinavia’s WCDMA 3G network, Nokia leverages its leading position in GSM-based PoC, unique experience from terminals, knowledge of consumer behavior, and systems integration. Nokia will provide selected push to talk handsets, including Nokia 6280, for potential use in the trial.
"We strive to offer innovative services to appeal to all our customers. Push to talk is a fascinating new service for business users in particular," says Jörgen Askeroth, Chief Technology Officer, 3 Scandinavia. "We chose to trial push to talk with Nokia because their end-to-end solution will be compliant with the OMA (Open Mobile Alliance) standard, and because of Nokia’s service commitment and capability to support the PoC platform."
"We are very pleased to work together with 3 Scandinavia in trialling push to talk," says Bob Bird, Vice President, Networks, Nokia. "We are confident that this trial strengthens Nokia’s position as a leader in push to talk worldwide."
Nokia’s end-to-end push to talk solution offers a full feature set, and will be compliant with the OMA standard. Nokia’s solution is compatible with the IP Multimedia Subsystem as standardized in 3GPP, and it will be capable of supporting various push-to-media, such as video. With commercial contracts for 45 PoC service offerings, and several operator trials ongoing, Nokia is leading the market for Push to talk over Cellular in GSM. Nokia has launched 30 PoC handsets, out of which 20 are available in Sweden and 5 are 3G terminals.
3 is the leading mobile broadband and media operator in Scandinavia and was the first to launch 3G services in Sweden in May 2003 and Denmark in October 2003. In Scandinavia, 3 is a joint venture between Hutchison-Whampoa (60%) and Investor AB (40%). 3 services are available from sister companies in Australia, Austria, Hong Kong, Ireland, Israel, Italy and United Kingdom. 3 also holds UMTS 3G licences in Indonesia and Norway.
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. www.nokia.com