Airtel today announced its partnership with Baahubali 2 – The Conclusion to introduce several special offers for Baahubali fans. Airtel has launched a special ‘Baahubali-2’ 4G SIM with free 4G data benefits. It has also launched special ‘Baahubali -2’ 4G Recharge Packs that promise great value to customers.
Customers can also enjoy content like the making of the film and a host of such other videos from the film on Airtel Movies. Wynk Music will have the star cast of ‘Baahubali -2’ as ‘Guest Editors’ on the app and users can enjoy specially curated Playlists.
Airtel also said that it will introduce an online engagement program across various digital platforms to bring the exciting world of Baahubali closer to its consumers. There will also be an outdoor campaign across customer touch points in the country.
Commenting on the announcement, Raj Pudipeddi, Director – Consumer Business & Chief Marketing Officer, Bharti Airtel, said:
As India’s largest and fastest mobile network, Airtel is thrilled to partner with ‘Baahubali 2’ to deliver an exciting experience to our customers. We invite Baahubali fans to get up close with the epic on their smartphones with Airtel and enjoy great content backed by a superior mobile broadband experience.
Shobu Yarlagadda, CEO – Arka Mediaworks said:
We are excited about the partnership as it makes brand Baahubali more accessible to our audience. Currently Baahubali has expanded into a big franchise that includes comic books, novels, animated TV series, mobile game and a first of its kind virtual reality experience. Through this partnership with Airtel, we will expand our ability to provide the Baahubali phenomena and entertainment on-the-go, anywhere, and anytime to our audience.