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Why i think Nokia should “archive” most Ovi Services

on July 29, 2010 – 7:45 pm5 Comments

Okay, so here I’m back with a little rant which is long overdue in my opinion. I was an Ovi User since Day 1. My Ovi Share Album is still filled with a ton of pictures, that i dont even have on my hard disk. Whenever I was on the Road, i took the Pics, uploaded them, ready for my loved ones to have a look at. But, after a huge site upate, share on Ovi got messed up and since is barely usable. After some weeks of exactly nothing happening, i decided to go for a Flickr Pro Account. Why? Simple, better integration with other OSes, much more Options, and an active developer scene, that helps making the experience better with numerous helpers, like Picnik, a great online picture editing tool.

Next up, we have Ovi Contacts. Which basically is a good Thing, as you can restore contacts and sync your phone with it. you can further edit your contacts directly on the website/Ovi suite, add birthdays, pics and all. which is pretty nifty but then again, and this is one of the biggest downers of the Ovi services: you can only use it on a Nokia Phone. Yes i know I’m a big Google fan, but with google, you can do this all as well, and even further, those contacts will a) sync with your Nokia Phone as well as b) sync with your Android device. Since i’m open minded and always up to try a new experience (like i do right now with my HTC Desire), Ovi Contacts remains useless for me. The same thing applies for the Ovi Calendar.

Files on Ovi is another good Idea, with sharing your Files and whatnot via your Nokia Device. again, only via Nokia Device. Can i access those files on Android? Nope. Best alternative for me here is Dropbox. Available on every OS and working flawless.

Another Thing that i wouldn’t scrape completely, but needs a whole lotta work is the Ovi Store. This is a much discussed topic everywhere. I find it’s a MUST to have an App store nowadays, especially for Joe Average, who doesnt even know that there is such a thing as Apps on a Nokia Device. To give them a place where all (or most) Apps are available, ready for download is a good thing. I think we can all agree on that, it benefits the Devs, and of course the customer. But what is a complete whack is the fact, that with Nokia’s split up Symbian Portfolio, not all Apps are available for every OS version, i.e. not on every Phone.. I’m sick and tired of talking to people who see a certain app and discover that its not available for their Device. I surely hope this is a subject to change, with the upcoming symbian^3 and symbian^4 versions. The problems from the past, with all the login to Ovi chaos etc are thankfully over due to some updates. The Ovi Store isn’t exactly problem-free, but they might steer the ship round, better sooner than later.

Ovi Mail – well, nothing wrong with a free Mailbox. to be honest, i never used it, never tried it. Never heard anything bad about it either.

oh and then, there’s the Music Store. I’m not a Fan of music stores whatsoever. Most of the music i listen to, cant be find in any music store anyways. but lets see it from a normal standpoint. the Music store is well done so far. but, its again only on Nokia Devices. Plus, its not even available on all web browsers. as usual, mac users like me are still left out in the cold, which is plain and simple ridiculous.

So, what should Nokia do?

In the words of tnkgrl: “stop reinventing the wheel, Nokia”! I don’t exactly get the Point why Nokia tries to build on own services so much more than on already existing ones. Why not Flickr or Picasa, tightly integrated in the Services and Devices instead of Ovi Share. Twitter and Facebook Integration is long overdue as well, but should be in future Devices, thank god. I have absolutely no use for the Music Store, Ovi Share or the Contacts. It simply isnt neccessary and not as functional as other Clients and Services. So Nokia, here’s my advice what you should do: stop re-inventing the wheel and get back to make killer phones, like you did before. You have always been known to make amazing Phones, and you still have “it”. The Nokia N8 i had my hands on is a very good example for this. Stop working on all those Services, i would even go as far and saying to stop them completely and rely on already existing, successfull services. Integrate them tight into your Devices. and win.

Hey, where is Ovi Maps?

Correct, i left Ovi Maps out of the rant. Why? It works. it simply works, i love it. Ovi Maps have come a very long way, it was a bit of a mess at first, but I used it a lot in the past lately and i can safely say that its brilliant. accurate, snappy and no troubles at all. I even went as far as buying a in-car holder for my Nokia X6, as i think the X6 is just brilliant for navigation. Pump this up with some more Features and better sharing integration and it kills every mobile navigation possibility. and next, make it available for other OSes! Ovi Maps is here to stay.

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Michael Hell, Austria, Mobile Phone Freak, social networked Fella, down to earth and always up for new Challenges. Also blogging on www.thoughtsfromhell.net, which is my private Blog for Things like Photography and personal Things :) Feel free to add me on http://twitter.com/michaelxhell or http://www.facebook.com/michaelhell

  • http://twitter.com/mikemacias Mike Macias

    You have some good points Michael. Here are my thoughts:

    Get rid of Share on Ovi.

    I like the idea of opening up Contacts, Calendar, etc. so you can use on any device.

    Flickr seems to already be integrated. It’s in Share Online already and easy to setup.

    Twitter/Facebook integration is coming (as you know) and yes, it’s long overdue.

    Files on Ovi is a great feature that can be used on any phone via the web browser. Nokia needs to make a fast native app (not wrt widget)and even go as far as syncing specific folders in the background. I would love a feature like that.

    Yes, Ovi Maps is great. Get Yelp integration and I’ll be x10 happier!

  • http://www.techans.com Nikhil Pai

    Agree completely with you Michael. Unfortunately, Nokia has gone on record saying Ovi services will tightly be integrated in N8. Hope other services are integrated as well.

  • http://www.twitter.com/drgotpassport jack

    Michael,
    Way to give Nokia some “Hell” (I know, you get that all the time).
    I agree that Nokia needs to focus on their own strengths, and not try to create an Iphone killer… No phone, or OS is perfect, but it seems (as you stated) Nokia seems to lack focus and uniformity with regards to the OS’s. They need products the average Joe can recognize, and their vast lineup prevents that – even though us geeks or Nokiaphiles might appreciate the diversity of phones available – too much choice just causes confusion for the consumer.

  • Hary

    Here is what i think about the rants:

    I think Nokia should not archive any of these services, but rather make them better outstanding like their competitors.
    Reason: If Nokia depends on all services on others, then if the company doing that service dis-continues it or gets bought out by other company,especially any competitor, then they are left to their mercy.

    That is exactly the reason why Apple has its own services, Google too(by incorporating them with Android), Microsoft also.It’s the business model, which can work splendidly, if executed well.

    They also want people to have a unique(good) experience using Nokia’s own services. They want people to buy and use their phones, because of the splendid services and eco-system, just like Apple. There is nothing wrong in that, it just needs correct execution.

    So there is absolutely no reason to shelve the services. But they should enhance the services, which they are trying to do. I hope, Nokia surprises everyone by unveiling better upgraded versions of their services sometime in the not-too-distant future.

  • Paul

    I wonder how much longer the OVI strategy can last for Nokia. Nokia wanted to get onto
    the internet band wagon and produce some trendy internet services like yahoo, google,
    apple, etc.

    The strategy was to buy some trendy solutions and setup a trendy development centre that could somehow integrate this all into what is now OVI. The reason you see them trying to re-invent the wheel is that this what trendy people have todo to justify their existence.

    When you add in poor management and at that a management that is not interested in
    quality products AND internal in-fighting between teams you end up with – OVI.

    I give it another 6 months.