Google is projected to sell 3 million Pixel smartphones in the last three months of 2016, generating $2 billion, according to a new report from the financial firm Morgan Stanley.
The firm also predicts Google could sell between 5 to 6 million more Pixels in 2017, with total revenues of $3.8 billion. Google’s Pixel smartphones will be half as profitable for Google as the iPhone is to Apple due to the high price of the materials of the latter, said the report. The Pixel phones will generate a 22%-25% gross profit margin varying according to the model. Apple sold 212 million iPhones in the 2016 financial year, generating the company $137 billion in revenue, added the report.
A recent report from Counterpoint Research claimed that the Google Pixel and Pixel XL have already claimed about 10 percent of the premium smartphone market in India.