Vodafone ZooZoo makes you Laugh
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During the 1st IPL(Indian Premier League) season when Vodafone took over Hutch, they launched the Happy to Help series of advertisements which were very interesting and made you smile. Now Vodafone are at it again wth their ZooZoo advertisements.
ZooZoos are characters featured in the advertisements showing the various services provided by Vodafone. The characters were created by O&M for Vodafone. Explaining the idea behind the campaign, Rajiv Rao, executive creative director, O&M says, “We created a special world in which all the product stories get told. A world which is real yet different, strange yet simple, warm and lovable. All the specific product stories and services get told in this world of Zoozoos, making the messages more charming.”
They are wowing audiences, and ZooZoo merchandise, bags, keychains, T-shirts will be available soon. Fans on Facebook are rising by the day. “Day before it was 8,000, yesterday I am told there were 14,000 fans,” says Mr Harit Nagpal, Marketing & New Business Director, Vodafone Essar. It crossed 28,000 on Thursday.
The advertisements were shot in about 10 days. Even though ZooZoos look animated, they are actually people dressed in white. A dozen more ads are expected to come out during this IPL season.
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I never though Zoozoos were real human being.. I love the desi concept of making advertisement.
@Harsh
Yes .. i too thought they were some computer generated characters.
Oh My God they make me laugh like crazy.
Which is ur fav zoozoo ad ?
Its Really Amazing.I didnt even think of zoozoo as human.i thought its animation.great work by vodafone
Yes, It’s very funny in informative. Even you understand
thatn they are animated character, u are really impressed
by thier style to present human being.
Vodafone India has started their official facebook page which has already registered 70,000+ fans. Become a fan and express your feelings towards the lovable creatures.
You also get to watch the new ads before they are aired during the IPL matches
http://www.zoozoo.in
zoozoo are real human beings they are professional ballet dancers. They costume they are wearing is made of a new material which hides the body features of a human being!!!
The images shot are then minimized to give the feeling a small world
great idea for company’s marketing point of view and cost cutting…
superb..!!!!
Its human being really great suprise! Awesome creative ad, good work done by O&M team. Fully utilizing by Vodafone for their VAS, great idea. Love watching vodafone(hutch) ads becasue always come with innovate approach, and show different from other operator in thier ads too. Brilliant Zoozoo keep it up.
it is nice addddddddd
good one
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