Sify enables mobile commerce with NGPay

GPRS users can now shop on SifyMall over their phones. www.sifymall.com, the leading online shopping portal from Sify Limited, today announced that millions of mobile phone users on GPRS services will be able to buy a wide range of products and services over their phones starting today.

To enable this easy to use and path breaking initiative, SifyMall has tied up with JiGrahak, a mobility solutions provider, and will be using JiGrahak?s m-Commerce/m-Payment platform ?NGPay? (Next Generation Pay).

Speaking on the launch of this mobile shopping initiative, Surya Mantha, Senior Vice President, Interactive Services, said, ?We are happy to be working with JiGrahak in bringing secure m-Commerce services to the millions of mobile subscribers using GPRS services in India. With the Indian mobile subscriber base growing at the rate of about 2 million users a month, and expected to touch 200 million by 2007, the potential for mobile shopping is huge. We expect to grow the mobile shopping service space with this “one-of-its kind” offering, and work towards being a leader in this area.

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