Rural India next target for mobile giant Bharti

NDIAN plumbers and electricians may earn only £50 a month and live in a shack with no running water but they all seem to have mobile phones, thanks to a company celebrating its 10th birthday this week.

In 1995, Bharti Televentures chose to ignore market analysts who warned the market for mobiles in New Delhi would be only 7,000 people. It now has 1.8m subscribers out of the capital’s total of 5m. The country has 66m subscribers with almost 3m being added every month.

Indians are grateful to Bharti; it liberated them from having to cringe before corrupt government officials and wait years for a phone connection.

read more at [businessonline]