Hutch rolls out Rs 10 recharge coupons

Hutchison Essar has launched a new recharge voucher that enables subscribers to top-up pre-paid connections with denominations as low as Rs 10. 
 
“The new coupon will help make pre-paid usage even more affordable to both ‘Hutch’ and ‘Orange’ users, and offers more talktime at the same cost, therefore more value for money,” said Naveen Chopra, corporate vice-present, group marketing of Hutchison Essar at a press conference. 
 
Earlier, the voucher could be used only as an ‘add-on card’. This meant that the card can be used to make calls when the recharged value of a coupon expires, but the validity period continues. 
 
The customer can then recharge using a Chota Recharge again after buying a Rs 199 card within the 30-day validity period. Even though, the customer gets additional talktime for the amount recharged, it does not extend his validity period. 
 
A user can recharge any number of times within the validity period without paying any extra fee. This will bring in a significant change in the pre-paid industry and going mobile will become more affordable, he said. 
 
With this launch, Chota Recharge becomes the lowest recharge voucher available in the country. 
 
Prior to this launch, the add-on recharge card available with the Rs 199 voucher was of Rs 55 and Rs 60. These cards also had access fees. Earlier, Airtel had also rolled out recharge vouchers in low denominations of Rs 60 and Rs 120. 

Source:business-standard