Aircel today announced affordable range of data packs under 1GB for All for the users in the North East. These packs will offer segmented benefits to the users based on their usage pattern.
These packs will come in different denominations – Rs. 95, Rs. 143 and Rs. 175 with a validity of 28 days. The benefits will vary according to the high, medium and low data users.
Commenting on the launch of these ‘1GB for All’ packs, Nilaj Mahalanavis, Circle Operations Head – North East, Aircel, said:
Aircel being one of the leaders and innovative players in the North East market, is proud to pioneer the concept of 1GB for all. Today, 1GB is the least all 3G data users consume in a month to watch videos, live stream, uploads and downloads, stream HD content , etc. However, their usage patterns are defined in three categories – High, Medium and Low data users. We are offering our customers benefits according to their usage pattern and thereby induce 1GB usage in the market. The packs will not only become affordable for the customers but also unmatched benefits.
We have seen significant increase in mobile data consumption in the region. We recorded data revenue growth of 31% and 3G user base grew by 30% in the first half which is better than industry average. We’re confident that our products not only ease the pockets of our customers, but also help to fuel internet adoption.