Tinder has rolled out a new feature that enables users to create groups, meet new people and plan activities together. Dubbed as Tinder Social, the feature is currently live in India, US, UK, Australia, New Zealand and other markets.
Tinder Social aims at connecting group of people with same interests and make plans to try new places and things. The feature piloted in beta in Australia. With Tinder Social, users can choose to add friends to their group via Facebook, and then match with other groups that are in the area. India is Tinder’s largest market in Asia and among the top 5 fastest growing markets globally.
Sean Rad, CEO and co-founder of Tinder said in a statement,
Tinder Social is designed to make it as easy as possible to plan your night, get out into the real world and meet new people. The new feature takes the Tinder experience to a new level, offering our users more ways to expand their social circles and interact with potential matches. We believe it’s the ultimate tool for planning.
In order to use Tinder Socials you will have to update the app following which they will have to “unlock” the Tinder Social option to access it. Users can create a group by selecting 1-3 friends who have also chosen to opt-in. Once a group is formed, members can assign a status to their group, choosing from a variety of suggested activities like “Going to a concert tonight,” “Girl’s night out” and so on. Tinder users can toggle Tinder Social ON and OFF by accessing their settings in-app at anytime. They can also create groups via Facebook connections that will allow them to match up with other groups, who are also going out, on the Tinder platform.
If a group member of both groups swipes right, it’s a match and the groups combine and members can chat with each other until the conversation thread expires at noon the following day (in the time zone of the group creator). Users who would prefer not to be added to groups can opt out of Tinder Social through their settings and will not appear on their friends lists.
It must be noted that users can only belong to one group at a time. The person who creates a group can choose to ‘End Group’ – which expires the group. A group match expires at noon the next day (or when the group is ended).