Samsung planning a manufacturing unit for India
India is becoming one of the hottest markets to be in for mobile phone makers. World’s largest mobile makers Nokia along with LG and Elcoteq have already expressed their views to open a manufacturing unit in India. Now, South Korean tech giant Samsung is planning a similar venture to consider manufacturing mobile phones in India.
The company indicated that they would start making cell phones in India along with the other electronic items already being manufactured in the local market. They are looking at Noida and Mumbai as the possible locations for such a manufacturing plant. Some rumors in the market claim that a decision has already been taken though no confirmation has been obtained from the company.
There are also possibilities of the company renting an existing factory instead of establishing their own to get the project going as soon as possible. It is expected to function as a standalone subsidiary, rather than any existing divisions of Samsung India. With the mobiles being commoditized here in the Indian market, it has become important for the manufacturers to find ways to cut costs and launch cheaper models to target the massive budget segment.
Interestingly, Philips has also committed to soon unveil a real cheap mobile phone in the Indian market to target that particular audience segment.
Source:TechWhack