More research is out showing that today’s youth view their mobile phones as an extension of the online lives from their PCs.
The report from In-Stat points out that the generation aged 8 to 27 use their mobile phones to access their social networks wherever they are.
This news is great for companies attempting to bring PC content to mobiles.
As content is pulled to mobile devices, publishers will pay to make sure it arrives in a readable format and quickly enough to satiate user demand, meaning content delivery networks, providers of transcoding services and services that render PC content accessible to mobile phones could benefit.
However, the report makes it clear that this segment of the youth may prefer not to spend out of their pockets for such applications, making application builders turn to advertising, subscription services or premium upgrades for revenue generation.
The report estimates that businesses will spend $1.5 billion on mobile advertising in 2008, which is negligible compared to the $486 billion forecast to be spent on advertising as a whole in 2008, but still enough to launch 1,000 mobile widgets.