Twitter has started experimenting with auto-play video feature on iPhone and iPad. The autoplay feature is just a test for a small percentage of Twitter’s user base in the U.S.
The feature works similar to Facebook’s implementation and applies to video ads, user uploaded videos, and clips from Twitter’s Amplify program. Videos will start playing without audio. When someone clicks on a video, it will expand to full screen and play with sound. Those which originate in Vine- the 6-second-video app owned by Twitter, will not autoplay under the test run.
one part of the two-pronged experiment will provide some users entire videos being autoplayed in loop, while in the other prong, users will see looping 6-second autoplay previews teasing a video. Enabling autoplay for videos in a user’s newsfeed could potentially give advertisers and content creators an opportunity to monetize.