Nokia India seems to be on aggressive marketing strategy. After signing up a couple of bollywood stars for endorsing it’s music phones, the company has teamed up with bollywood hero Shahrukh Khan for a new consumer campaign Main Bhi Coach. As a part of this promo consumers can win a chance to spend some time with the star and promoter of IPL Cricket team Kolkata Knight Riders . The Indian Premier League 3 cricket tournament is starting in a few days in India
The phrase Main Bhi Coach in Hindi means I’m also a coach.
If you want Team KKR to win you can send advice and tips to the team on strategy, line-up, tactics, style etc. They are inviting your ideas which might help them clinch the title. The winning entries will get exciting prizes including an opportunity to spend time with the king of Bollywood, Shahrukh Khan on the sets of his latest movie.
The consumer engagement program, unveiled jointly by D. Shivakumar, VP and Managing Director, Nokia India and Shahrukh Khan, is an innovative marketing campaign to involve cricket fans across the country to be a part of the IPL cricket action.
Commenting on the association with Nokia, Shah Rukh Khan said “The Nokia-KKR association goes back a long way and further strengthens with every cricketing season. We share common beliefs and will continue to strengthen our relationship while giving our fans an entertaining cricketing experience.In India, every fan is a self proclaimed cricket guru and believe can guide the team to victory if given a chance. Main Bhi Coach is an opportunity for them to make their dreams come true and coach their favorite team. With such exciting campaigns Nokia promises to make the third season more exciting for all KKR fans.”
Speaking on the occasion, Nokia India’s Shivakumar said, “Nokia and Shahrukh along with Kolkata Knight Riders have provided some very exciting moments to the Indian cricket lovers. Main Bhi Coach is an interesting and simple consumer campaign aimed yet again at connecting people to their passions. The campaign has been innovatively designed to engage the entire nation, by providing them an opportunity to be a part of the action on the pitch. I am confident that this initiative will strike a chord especially amongst our youth audience; helping them to connect emotionally with Nokia as well as provide pragmatic support to the KKR team.”
Is Shahrukh Khan still using a E90 ?
What’s interesting is that Main Bhi Coach is open for all cricket fans and is not linked to the purchase of any product or service. Hope Nokia launches some its new phones (x3 ,X6,x5) in India during the cricket tournament.
You can send your coaching tips to 9664555555 and all these would be discussed with the team and the coach to see if the ideas could help in improving the team !
via Indicine