Last year Opera introduced Sponsored Web Pass that lets operators team up with advertisers to sponsor mobile internet access for a limited time, free of cost. Few months back Opera and Idea Cellular teamed up with Quikr who sponsored for mobile data for Opera customers using Idea connection in India. Now Opera has teamed up with FreeCharge, an e-commerce player who has sponsored free data for Vodafone and Idea subscribers using Opera Mini web browser.
To access free internet, Idea and Vodafone subscribers just need to open the Opera Mini browser, go to the Speed Dial start screen and click Vodafone Internet Pass / Idea Web Pass to select Get Free Browsing by FreeCharge. Users can enjoy free internet browsing for up to 5MB on Vodafone and 10MB on Idea network for an entire day.
With Opera Web Pass, mobile operators can package their data offerings based on time, such as one hour or one day, or on content, such as access to a specific news website. This now move would allow non-data users to enjoy internet on their mobile phones, while also giving an opportunity to advertisers to gain instant connect with consumers using the mobile platform.
More than 35 million web-pass packages have been purchased by users across 19 operators, since its launch in 2013, says Opera.