Reliance’s BIG 92.7 FM has partnered with India’s largest telecom VAS provider – OnMobile Global Ltd. to roll its BIG FM for mobile users even without FM receiver on their mobile. It literally means, you can now listen to FM channels on the go without having to worry about carrying a FM enabled device or getting FM signals.
Once the service is being rolled out with an Indian mobile service provider, all you will need to hear FM channels is a simple mobile with capabilities to receive and make calls. Though there were already similar service to listen music on your mobile phone, but its a one of its kind concept that will let you hear a complete FM channel on your mobile phone. Sounds interesting, isn’t it?
While in a press conference, Mr. Rabe. T. Iyer, Business Head, Allied Businesses, Reliance Media World Ltd. said,
We are extremely excited to join hands with the leaders in M-Vas, OnMobile. This partnership only strengthens 92.7 BIG FM’s endeavor to grow radio audiences both within India and the world over. Our effort is to reach radio to the deepest pockets of India, while growing the Indian diaspora overseas, giving them the flavor of radio from back home.
Reportedly, OnMobile will soon tie up with a mobile service provider and make this service live.