Mitashi PLAY Senior Friend Android smartphone for Senior Citizens launched for Rs. 4999


 

Mitashi PLAY Senior Friend

Mitashi has launched Mitashi PLAY Senior Friend, the company’s latest Android smartphone for senior generation. It has large font dialer, large font for storing contacts and reading messages, FM radio, SOS button for emergencies and coded icons for seniors.

It has a 4-inch display, powered by a  1.2 G Hz Dual Core Processor, 512MB of RAM, 4GB of in-build memory with expansion slot and runs on Android 4.4 (KitKat). It has dual cameras and comes in special see-through box that allows you to inspect the aesthetics of the phone before you purchase it.

Commenting on the launch, Adnan Chara, Vice President – Gaming, Toys & Telecom – Mitashi Edutainment Pvt. Ltd., said,

A detailed market research done by us suggested that the senior generation, while being largely technophobic is also looking at their grand kids engaging actively on android platform and definitely want to get into the bandwagon – all they need is a little push! Research also indicated that current generation smartphone users were guilt conscious while using a high priced smartphone for themselves because their parents & grandparents at home were still active on a low priced feature or bar phone. Thus we thought of addressing the need of a smartphone exclusively made keeping their needs in mind.

Mitashi PLAY Senior Friend is priced at Rs. 4,999 (MRP).


Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram