Aircel today launched Mobile Radio; an IVR-based music streaming service powered by Techzone. This lets users dial toll free number 56060555 and listen to music completely free of cost without any subscription. You can listen to songs ranging from different genres, artists and in various regional languages like Hindi, Marathi, Gujarati, Assamese, Bhojpuri, Tamil, Telugu, Malayalam and more. All existing and new customers irrespective of the handset can enjoy this service.
At the launch, Anupam Vasudev, Chief Marketing Officer, Aircel Ltd, said,
At Aircel, we have taken note on the shifting subscriber usage pattern and have devised innovative products and services catering to our customers. Aircel’s Mobile Radio is one such service which will offer our customers non-stop regional music by simply dialing a toll free number and without paying any subscription charges for music service.
This will help us reach out to population in tier 2&3 markets willing to experience diversity and innovation with their mobile phones. We are delighted to partner with Techzone for Aircel Mobile Radio. It is also a viable platform for advertisers as the customers get to listen to an advertisement after each song.
Naveen Bhandari, Chief Executive Officer, Techzone, said,
It is a new benchmark for the way music is consumed in India and will change the entire landscape of M-VAS music streaming. Our platforms are robust, scalable and will meet up the demands of Aircel and their subscribers.