Vodafone India has launched Vodafone Fan Army, a new Group Selfie contest for pre-paid and post-paid Vodafone customers. Vodafone customers can upload a group selfie with their friends on vodafone.in/fanarmy and stand a chance to win an opportunity to be a part of the Vodafone Fan Army by winning tickets to watch the IPL match live in India. Participants would also stand a chance to win jerseys and other merchandise.
The more the Vodafone customers in the Group Selfie, better the chances to win an opportunity to be a part of the Vodafone Fan Army, says Vodafone. It also plans for more initiatives around IPL over the coming weeks.
Commenting on the initiative, Ronita Mitra, Senior Vice President –Brand Communications and Insights, Vodafone India said,
Undoubtedly the IPL is India’s biggest mass media property and our association with IPL is one that has worked very well for Vodafone in terms of enhancing reach and helping us drive a strong brand-consumer connect. The Vodafone Fan Army, is another innovative lead from Vodafone, that ties in with current lifestyle trends and fulfils an intrinsic desire in all of us to enjoy some of life’s precious moments in the company of those who mean the most. The entire programme has been designed so as to build a fantastic, pulsating ambience at each game and make the Vodafone Fan Army one more aspirational platform around the IPL, akin to the Vodafone SuperFan Title.